Kodak and Fujifilm Research Paper Example | Topics and Well Written Essays - 1500 words - 2

Kodak and Fujifilm - Research Paper Example It was then that he started experimenting and finally developed a camera by the year 1880 based on which the Kodak Company was initiated. Thus cameras and photographic films were the core products that the company offered to the general public with intention to make it a large business (George Eastman, n.d.). The company had also focused sincerely on advertising of their products considering advertising as an important measure of business (George Eastman, n.d.). The core business of Fujifilm is manufacture of photographic film. This company was founded in 1934 and is now a leading company in the world of photography across the globe. With establishment of the company in 1934, the company gradually expanded globally and opened up its branches across different countries in the world (Corporate History n.d.). The fundamental approach that Kodak has been following for managing its operations has been a humanistic approach. Eastman believed that his employees were highly important and hence should be offered with more than just wages. There are four major principles that the company followed from its initial times. These include: Production of mass products at a low cost, Distribution of the products across the globe, Extensive advertising, and Focus on the customer. There have been three policies on which the management of the company has been maintained. These are: (1) Continuous research for development and growth of the company; (2) Well behaving with the employees to make them feel important and part of the company; and (3) Reinvestment of the company’s profits in expansion of the business (Schreiner, 2012, pp.1-3). The management approach at Fujifilm Company is focused on increasing and maximizing the synergies of its employees towards accomplishment of organizational goals. The company focuses on utilizing its human resources

Performance Management as an Important Part of Organization Productivi Essay

Performance Management as an Important Part of Organization Productivity - Essay Example Therefore, the system of performance management generally involves evaluating and developing the skills, behaviours, and the performance of individual employees, generally for ensuring that the organization competes favourably in the market through its high performance. Performance management, therefore, can be used as a measuring and management instrument of employees in the organization. This process mostly benefits the big international companies, and those companies, whose workforce is greatly distributed. As a process, performance management comprises different types of activities aimed at achieving the objective of the general process. These include reward and remuneration for employees, coaching and mentoring of employees, team working, measuring, competencies, and competencies, and personal development plans, among others. Today, performance management is characterized by various changes, as the way it is approached today differs with how the process was approached in the past centuries. The changes in performance management today have contributed to its increased efficiency, and keep helping organizations to retain their high-performing employees. Performance management today is a holistic process, which embraces different processes, and th is is efficient in people management in companies (Kreitner 2008). Armstrong & Baron (2005) note that performance management is not a new process in organizations. This process has lasted for the past seventy years, since its inception in the 1940’s. Initially, managers of companies developed performance management during this period, in order to establish whether the different salaries and remuneration for the employees were justified or not. The difference between performance management of those days, and the performance management today is reflected in the complexity of the process.  Ã‚