Marketing free essay sample

They offer a wide variety of beverages such as beers, wines, spirits, sparkling drinks and table water. Malta Guinness is one of the products which is rich in protein, iron, vitamins (of the B complex) and calcium, is a non-alcoholic malt-flavored beverage from the Guinness family. It is the perfect source of natural energy that will recharge you both physically and mentally so that you ‘FEEL GOOD EVERY DAY. † They respect the packaging and labelling of the product and recently they have redesigned the product which is unique and appealing compared to the competitors. It is usually both businesses and consumers who use it. Customers spend time looking for the product but when they do not find it, they look for a substitute like redbull. 1. 1. 2 Current Pricing There are many competitors for Malta Guinness in the market, for example, Stag Beverages is one of them. However if there is a change in price of the product, consumer demand may decrease to some extent but currently the price is lower compared to competitors prices. We will write a custom essay sample on Marketing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But consumers purchase Malta based on the product Quality and product image. The businesses cost depend on the company, if they lower the price of the product, then it will increase sales revenue and competitors would not be able to meet any price cut. . This means that the price elasticity of demand would be elastic and according to Kotler : â€Å"Elasticity is the responsiveness of demand in relation to changes in price† (kolter et al. 2008, 354). For example, the bottle Malta in urban areas is sold at a maximum price of Rs20 and the can at 22 whereas in rural areas it has been observed that the bottle can be sold up to Rs15 and the can at Rs18. 1. 1. 3 Current Distribution. The company has a broader range of products and recently we have noticed that one of them which is Malta,it is sold in both urban and rural areas even in local stores of the regions or in bars and restaurants where customers usually look for it and but it. Some of the locations are : in hypermarket like Shoprite, Super U-Grand Bay,in Winners-Goodlands and Flacq and in rural stores like in Roches-Noires, Riviere-du-Rempart, we can observe, that they are in demand and consumers buy it. This shows quite clearly that there is an extensive distribution of the product in Mauritius. However Consumers cannot buy it from Phoenix beverages but on the contrary businesses can buy it so that they can resell it to retail stores and so on. But now we can notice that Stag beverages and Redbull and there are other energizing drinks that are in competition with Malta Guinness. 1. 1. 4 Current Promotion There are two recent promotional message about Malta that is apparent, one of them is â€Å"Have you had your Malta today† and the other one is â€Å"Have fun with Malta† So these â€Å"Promotion strategies are very important in order to attain the greatest number of customers possible†. kolter et al. 2008, 224). the first promotional message was seen at Phoenix near Phoenix beverages and the other one was seen near the motorway to Port-Louis on a billboard. Thus, the business is trying to promote the product and its sales by capturing people’s attention. Therefore the promotions are sending almost the same message. 1. 2 Environmental Scanning 1. 2. 1 Political/Legal Environment Today we can see that the political and legal environments are the pillar in Mauritius so businesses must take into consideration the political aspect. There are organisations like the consumer protection authority who acts in the favour of the consumers. The Consumer Protection Unit (C P U) is a specialized section within the Ministry of Commerce and Consumer Protection for the protection of consumers in general. So phoenix beverages should be able to comply to marketing strategies so as they do not go against legal requirements in Mauritus. There should be fair dealing while deciding prices of product. 1. 2. 2 Economic Environment In the arena of current income, Mauritius is facing a positive economic growth. We can notice nowadays there are increases in incomes which are making consumers spend more than they are expected to do. And a decreasing rate of unemployment is positive while employment has change consumer spending patterns. The positive economic situation will help the company to invest more in their marketing strategies for the product so as they get an increase in sales. 1. 2. 3 Social/Cultural Environment There are institutions and other forces in Mauritius that are affecting the basic values and perceptions that may impact on marketing strategies. For example, Mauritius is a multicultural country and we have many subcultures. Therefore consumer may be influenced by their respective culture which may influence their choices and preferences for the product. Therefore, the marketing strategies should take into considerations all the audiences, that is, the hindus,muslims or Christians. The company must take into consideration all the segments before implementing their strategies. 1. 2. 4 Technological Environment Technological environment are ‘Forces that affect new technologies, creating new product and market opportunities’ (kolter et al. 008, 98). There are many technological improvements that can create new processes which may impact on the marketing strategies, for example, unsafe products are banned by the government, so the company must do innovation but at the same time they must pay attention to disruptive technology. 1. 2. 5 Natural Environment (1/4 page/2 marks) As Mauritius is not a developed country, the re are shortages of raw materials and increased cost of energy and other factors like government intervention in natural resource that may impact on marketing strategies of the product. While producing the product, the company may dump the wastage and pollute the environment as they used many negative raw materials. This may result in the pollution of air and water. As Kotler stated there are â€Å"many parts of the world are also facing water shortages. Renewable sources need to be used wisely (kolter et al. 2008, 99). There is much legislation in Mauritius for protecting natural resources. 1. 2. 6 Competitive Environment The competitive environment of the mineral water is getting more and more tough (kolter et al. 2008, 99). There are competitors like stag beverages who are going to produce their own Malta product for the Mauritian population and they are are getting more and more in the market share. Therefore Malta marketers must take actions so as they maintain their position in comparison with direct competitors. They must build staff and consumer loyalty in order to be able to face the current situation. 1. 2. 7 Demographic Environment The changing age structure of the population and the geographic shifts may impact on the product and it is the Mauritian culture, the ethnic diversity that may impact the marketing strategies. As Kotler said â€Å"Demography ‘is the study of human populations in terms of size, density, location, age, sex, race, occupation, and other statistics’ (kolter et al. 2008, 82). The demographic environment is crucial to marketers because they must consider their market, that is, the mauritian people. In Mauritius, Malta have targeted consumers around 16 to 20 (teenagers) 20 to 35 (Working class) and 35 to 45(Sportsperson). Youngster, the working-class and sportsperson, they care for their health and Malta is the best energizing drink. The Mauritian is also more educated and is directing itself towards a more white collar nation, along with the fact that more women in the workforce means more average income to the population. Crystal is also affected by the fact that there are more women in the workforce and marketing strategies have been developed to attract this segment. Again the focus on health for women can prove very beneficial to the company 1. 2 Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis Table Strengths| Weaknesses| The brand name| Leakage of information| Customer loyalty| The sugar rate is high. Distribution channel more efficient than competitors | Was slow to react to increasing number of competitors| Appealing and positive effect| | | | Opportunities| Threats| With technology can have online command and better ways to expansion| Increasing pollution both air and water| New target market as teenagers and women because of work and stress, consumer and staff loyalty| Emerging competit ors like stag beverages| There can be improvement in production and distribution through research | There may be government disapproval on harmful technologies| 2. 0 Segmentation Theory . 1 What is segmentation? Segmentation means ‘Dividing a market into direct groups of buyers who might require separate products or marketing mixes; the process of classifying customers into groups with different needs, characteristics or behaviour’ (kolter et al. 2008, 217). 2. 2 Why is segmentation used? Market segmentation is used to determine a market segment through evaluation, which is in terms of size and growth, profitability and it must fit with the company’s objectives. Market segmentation is used to determine how businesses can be competitive and profitable in a market. However according to marketer’s market segmentation is cost effective even its implementation and this may lead to deficit. But it is mostly used for buyers who differ to product needs or buying responses. 2. 3 How can firms benefit from a multidimensional approach to segmentation? A market can be segmented through different variables so as to better view the market structure. The different variables used by marketers for market segmentation are geographic segmentation, demographic segmentation, psychographic segmentation and finally behavioral segmentation. The multidimensional approach is used by irms to see which market segments are more attractive to them. This can be determined by evaluating the segment in terms of size and growth, profitability. The multidimensional approach is used by firms to avoid costly deficit. Target Market Identification 3. 1 Geographical Traits The geographic location chosen are urban, rural and coastal areas. The regions are Roches-Noires coasta l areas, Port-Louis and St Julien. These geographical traits are relevant to the product as even the climate is good for consuming these products as Malta gives us lot of energy when we are stressed or to boost the consumers. Geographic traits means ‘Dividing a market into different geographical units such as nations, regions, states, municipalities, cities or neighborhoods’ (kolter et al. 2008, 218). In Port-Louis, there is a greater distribution of Malta which is the same in rural areas such as St Julien and mostly in Coastal area(see picture 1 for illustration).. This is because when people go to Port-louis, they tend to be tired and then they drink an energizing drink to be fit to walk in the sunny environment. In rural areas such as st julien, people are home and tend to drink malta when they do their households chores or while doing other activities which is the same around coastal areas. Even the climate at coastal areas influence people as it is hot while in urban areas it is cooler. (See picture 2 for illustration). For rural and coastal areas(see picture 3 for illustration). 3. 2 Demographic Traits ‘Dividing the market into groups based on demographic variables such as age, sex, family size, family life cycle, income, occupation, education, religion and nationality’ (kolter et al. 2008, 220). Demographic factors help segmenting customer groups as it’s easy to measure than most other variables. Gender is an important factor. Nowadays teenagers consume more energizing drinks as they study and do sports(see picture 4 for illustration). Second demographic variable that Malta can use is targeting customers according to their income.. The prices of Malta bottle are quite affordable as compared to the high income earners who will prefer to buy for example Redbull(see picture 5 for illustration). And final variable is actually targeting the more mature adults that are actually concerned with their health (see picture 6 for illustration). . 3 Psychographic Trait Dividing a market into different groups based on social class, lifestyle or personality characteristics’ (kolter et al. 2008, 221). The psychographic trait is the socio economic status. The major segment that is clearly targeted is the middle class and the lower population classes. The first psychographic var iable that is used is based on social class. The lower classes and middle class population are targeted by Malta that is determined by the prices(see picture 7 for illustration). Second psychographic variable is based on lifestyle. The customers wanting to stay to have healthy habits such as the customers who go usually to the gym are good targets to the marketers (see picture 9 for illustration). And final psychographic variable that will be based on personality . For example, those on diet and vegetarian. 3. 4 Behavioral Traits ‘Divides buyers into groups based on their knowledge of the product, their attitude towards it, the way they use it and their responses to it’ (kolter et al. 2008, 223). Behavior variables are the for building market segments. The first behavioural variable that will be used is the benefit sought. The benefit that the consumers will get that is,to stay in good health. (see picture 10 for illustration). Second behavioural variable that is taken into account is the rate at which the customers is using the product. (see picture 11 for illustration). And final behavioural variable is the loyalty status. It is always less costly to keep a customer than to grab new one (see picture 12 for illustration).

Marketing plan- Galaxy gear Essay Example

Marketing plan Marketing plan- Galaxy gear Essay Marketing plan- Galaxy gear Essay RESEARCH PROPOSAL Prepared for: Marketing Manager Subject: Yermegiyayev Azat Samsung Galaxy Gear Technology Company : Fast Furious Table of Contents INTRODUCTION Samsung is a multinational South Korean based conglomerate company that is best known for telecommunications and consumer electronics. It is headquartered in Samsung Town, Seoul. It is currently the largest Korean business conglomerate. Samsung is one of the leading smartphone manufacturers in the world, while also providing a long list of products and services including advertising, hospitality, construction entertainment, communications technology and much more. The company is currently researching new technology that can help users make the most of their smartphones. The aim of the study is to increase productivity and seamlessly incorporate Samsung technology into the everyday lives of users. We are looking in to new technologies that can be used as an accessory to promote the advancement of our smartphones system. Along with this, we want to know and understand the needs of our clients and how they respond to this type of development. This proposal has been prepared as a response to the current smartphone battle. Samsung has released new technology that partners with their latest high- nd smartphone. The Galaxy Note Ill, a successor of the popular Samsung Galaxy Note and Saumsung Galaxy Note II, now comes with a revolutionary new smartwatch that increases the effectivity of the smartphone (Treacy, 2013). The tagline Design Your Life, speaks to the users and potential users in saying that such a piece of technology can help them increase the productivity of their day with the Samsung effectiveness of the new Galaxy Gear Watch by looking into client attitude, awareness and use. This paper will look into the details of the Samsungs understanding of the esearch objectives, methodology, rational, and data processing, reporting as well as timeframe to achieve the results and to better improve the new technology in areas that it needs improvement. SITUATION ANALYSIS Samsung has recognized the new potential for major smartphone accessories as a new potential revenue scheme and understands the need for more research in terms of sales and customer response. This means that the company will have to find out how the public reacts to the release of such technology. This research project will look into the effectiveness of the Galaxy Gear Watch and ee how users accept and utilize this type of technology. The approach of the project will be to approach users who currently own a Galaxy Gear Watch as well as potential users who would like to get their hands on one. This would give the researchers an idea of how users see the watch along with the current appeal of this new technology and how it can help Samsung market future smartphones. The results for this study will provide insight on future demands for like technology of The Galaxy Gear Watch as well as the effectiveness of the device. SAMSUNG GALAXY GEAR WATCH The revolutionary new device called a smartwatch is on the list of things techie individuals are on the look-out for. These stylish and high-performance devices go beyond time keeping, and they have the functionality to help you get through your busy day. They can perform basic tasks that allow them to act as your personal assistant. Smartwatches are seen to take over the mobile world, allowing people to connect with their phone, check messages and so much more without having to take their smartphone out of their bag or their wallet. Samsung announced the release of the Samsung Galaxy Note Ill, shortly after releasing the Galaxy Note II. This model was probably one of the most highly anticipated smartphones to come out of Korea this year. Despite the short nine month interval between releasing new phones, the Note Ill was received very well. It is probably one of the most advanced smartphones in the world as of the moment, with its high speed, amazing display, sleek lines and excellent camera. Many critics have received this particular model well and have praised Samsung for their timing. However, the Samsung Galaxy Note Ill was released with a particular accessory also available. The Samsung Galaxy Gear Watch was marketed as an accessory for the Samsung Galaxy Note Ill. It has been said that the watch makes everyday tasks much easier. Although critics had mixed reviews before the actual release of the watch, no one quite new what to expect from the revolutionary device. Samsung claimed that the device was meant to make smartphone use easier. However, many users and potential users were still skeptical about this. As soon as the Samsung Galaxy Note Ill and the Samsung Galaxy Gear Watch were released, it was only a matter of days, or even hours before tech experts and self-proclaimed critics voiced out their opinions. public. Although a number of buyers did choose to get both the smartphone and the atch, despite the hefty cost of the Galaxy Gear, the return rates were high. Samsung saw an embarrassing return rate of over thirty percent with one in every three customers returning the watch after a few days of use. After short surveys on why they have returned the Galaxy Gear, only limited responses were gathered. Most claimed that it was Just not what they are looking for. Although the public did not like the new smartwatch released by Samsung, the media leaked that it is apparently one of Oprahs favorite devices, as seen on her List of Favorites. Along with a picture of the smartphone and the watch, Oprah says that he watch helps her check her phone discreetly during meetings, without seeming impolite. Very little was said about the watch and its functionality. Looking into the comments made by Oprah can help the researchers safely assume that the functionality of the watch can work for some people who look for that type of feature. However, for the people who have returned the watch, what they are looking for in such a device needs to be determined. The researchers aim to know more about the publics response to the Galaxy Gear watch in order to determine if it was a market failure or not. The results of this study ill help Samsung know if such a device can be a good stream of revenue. Having a like device marketed with a major high-end phone that is highly anticipated is great in theory, however the question is if the product delivered is something that Samsung users and potential users are looking for. The Samsung Galaxy Gear Watch is meant to make the users lives easier by helping them multi-task and go about their day without having to constantly take their phone out. Unfortunately, it seems as if users who have purchased the watch either do not need this feature, or do not know how to fully utilize the device. RESEARCH RATIONALE Along with the research objectives mentioned above, Samsung has also come up with a SWOT analysis for the Samsung Galaxy Gear Watch. This analysis will help researchers put the new type of technology in perspective and see where it is positioned in the market. This can also help researchers determine if such a device is important in developing a new revenue stream for the company. Samsung Galaxy Gear SWOT Analysts STRENGTHS WEAKNESSES Innovative technology Leading Smartphone brand Add on revenue stream Powerful marketing Product cost Small market Release is too soon for new version of Galaxy Note OPPORTUNITIES THREATS Providing something new for users and potential users Basis for future like-products Marketing new smartphones with an added device Competition coming up with new technology Losing the market to different smartphone brand Unwanted/unneeded luxury technology Samsung Galaxy Gear PESTEL analysis Political Political situation is quit stable in US but unfortunately cant say about economical side of US now is at the edge of default, it has a huge threat for all businesses in this country. It is assumed that the credit limit will extended even more. But for how long the government can continue doing this. This uncertainty may threat the businesses, Samsung is not an exception. Also international laws should be considered : INCOTERMS, as the US is in the International trading Convention. Samsung should consider different laws in different states in US. Economic environment The main factor to consider is an unemployment rate, in 2011 unemployment rate in US was 9. 1% in 2013 is 14% it is slightly better than in 2012 when the country was under recession. It is for about 34 million Americans out of work. High unemployment rate definitely affects the consumers confidence which affected the consumer spending. Social-cultural Environment Technological boom has contributed to rise of telecommunication in both business and pleasure aspects. In order to determine primary target groups to sell device for, a company need to measure social aspects such as age, demographics, etc. It will be also helpful to improve or develop a new concept of device. Technological Environment The most important factor is that the cellular network in US. Country sides has a poorer quality of the voice/data transfer but most of the population is concentrated in cities where the cellular networks has almost a 100% coverage and a high quality. Legal For the past few years there were numerous lawsuits: Apple vs Samsung A recent loss to Apple (24august 2012, Apple won wins lawsuit where was awarded for $1 billion). Had a negative effect on the sales of Samsung sales in US. Which affected the companys reputation. Also this factor the sales of Galaxy Gear. Even though that most of the case can be considered as SILLY the cost from those law suits are quit high which affects the speed of the release of new device. Also it makes harder for manufactures to be competitive (increased costs, damage of the brand image). Samsung makes a very broad environmental activities around the world. Has their strategy on following topics: Eco-product- design sustainable products Climate strategy- minimize effect on environment Recycling Take phones for using old details in new phones Sustainable operation- substances BCG MATRIX Market growth Market share Smart watch 3% Sony 2. % 7% We can see that the Galaxy Gear has a very small market share and market growth rate. The same we can say about its closest competitor in smart watch sector (Sony). This can be explained that the product is very new and the product was advertised badly. So customers are not able to see the products all opportunities. By many experts it is estimated that the growth of this ind ustry may increase to the rate as the smartphone industry. It is estimated that by 2018 the smart industry may rise to 9 billion but now it is only 800million-1. billion if the growth rate of the industry will be 9-10% per year. So this explains why Galaxy gear has a small market share and a small market growth. The market is only shaping there is a long way to its maturity. So this shows a high potential of Samsungs products. RESEARCH OBJECTIVES The objectives of this research is to establish the effectiveness and desirability of Samsungs Galaxy Gear towards users and potential users so that the business can: Understand how valuable these new major smartphone accessories are for the organization In terms of sales and a potential revenue system. Understand how valuable these new major smartphone accessories are for the users this will help the researchers understand how the users respond to such technology and how it makes their lives easier. Understand what needs to be improved with the Samsung Galaxy Gear Watch the technology of the Galaxy Gear Watch still has room for improvement. The response of current users in terms of what they wish to see in the atch will be gathered to help researchers understand what users are looking for in this type of technology. Understand how to position and market future like- technologies when releasing a new smartphone this insight will allow researchers to see how the market responds to this new technology and how Samsung can create a new revenue stream from a product like the Galaxy Gear Watch. See Table below for areas of research focus: Fig 1: Areas of focus for Questionnaire Understanding Awareness of the product Are they aware that Samsung has come up with a new smartwatch made exlusively for the Samsung Galaxy Note Ill Smartphone? Have they ever seen in any form of advertising? If so, how many times? How did they hear about the new smartwatch? Will they recognize the device as a Samsung innovation when they see it? Attitude towards the new product Are they interested in owning such a device? Do they like the device in terms of aesthetics? What about the device is most intriguing? Do they believe that such a device can improve their productivity? How do they think this type of technology can improve their lives? Attitude to Samsung as a result of the new product Has the smartwatch device enabled them to know more about what Samsung is about? Do they see Samsung Smartphones differently after the release of the device? Would they consider purchasing future Samsung products if they came with a like device? Attitude to purchasing decision as a result of the new product Are they happy with their purchase? Do they believe that the cost of the product is fair? Would they recommend this new technology to friends and loved ones? Do they feel as if they have fully utilized the technology? Has this smartwatch helped them better function in the day? Does this smartwatch help them increase the effectivity of their smartphone? Did they purchase the smartphone because of the smartwatch? METHODOLOGY AND RATIONALE Samsung specializes in developing new innovative technologies and understands the key considerations to determine the most appropriate research methodology for this project: These include: The dispersed location of the audience Company policy towards engaging in market research such as this Sample set is small, therefore all users and potential users will be able answer all the research questions The users and potential users have a time restriction Therefore, this research will include three types of research: Very important to note that the region was take a US for the research. Because most international IT ompanies demonstrate and realease their products first in US. A success in US market means a lot in general success of the company. Also Us is the one of the biggest consumers in the world. 1 . Secondary Desk Research Once all the information is gathered, a secondary type of research will commence. Using the answers from the surveys, the researcher will look into areas that need awareness and how the users utilize such a product. The focus of the secondary research is also to explore new marketing strategies that can be used in order for people to know more about the new Galaxy Gear Watch. Apart from this, the research ill be used to know more about what can be done in terms of future technology innovations and how well they can be marketed with a new smartphone. 2. Primary Qualitative Research This stage will be seen as a basis for the research. Samsung will need to get initial feedback from users and potential users in order to develop the other areas of the study. This area will greatly improve the quality of the research conducted in terms of secondary and primary research. A small group of users and potential users from one area with different Job functions and occupations will be gathered to represent different groups. This small focus group can provide more insight on the product and let researchers know what needs to be improved when it comes to the technology. The potential users along with the current users will be able to sit-through a short tutorial on how to use the product and fully utilize it so that their productivity throughout the day can be improved. The users will first be asked what they like about the product, and the potential users will be asked if they would want such a product and what they find intriguing about it. They will also be asked why they have yet to purchase the Samsung Galaxy Gear Watch and what causes their reluctance in purchasing such a product. Samsung will have two moderators for this focus group, two members who have been selected for this specific role because of their interview and communication skills. They are most competent in reading into the attitudes of the users so that they can get the best, most accurate and most useful results for this study. 3. Primary Quantitative and Qualitative Mixed Research The primary quantitative and qualitative mixed research approach will be done in the form of a survey. The survey will ask relevant questions to people who are both ware of the new product and those who are not. This will be structured in a way to help us know where to focus on our secondary desk research portion for the study. Samsung has a good client base in the United States, and this particular study will focus on the clients of three different telecommunications stores in a specific area. The survey will only be about 10 15 minutes long where users and potential users will be answering mostly yes or no questions. A pilot testing phase for this will be done to see if the questionnaire is too long or too short. Telephone-based interviews for this research will not be used. However, online urveys will be needed. This will be provided by Survey Monkey, one of the leading online survey providers online (Buchanan Hvizdak, 2009). Samsung will create a short survey on their local website and email customers who are registered on their database. We will only collect the first set of surveys that are submitted and create a cut-off only for research purposes. This is a fast, effective and cost-friendly way to receive feedback from users and potential users. SAMPLE clients, as mentioned above. This particular study will be conducted in one of Samsungs headquarters in the United States. There will be a total of 12 individuals or each focus group discussion and a total of 100 120 respondents for the survey. The researchers believe that this sample size will be broad enough to gather useful information about Samsung Galaxy Gear Watch. The respondents in the survey should represent a particular group which Samsung would like to market to or already is part of Samsungs target audience. Before Samsung does come up with the focus group to identify the few respondents in the discussion, users and potential users will have to submit the following information in order for the researchers to determine if the individuals are a good fit for the study: First Name Last Name Occupation Job Title and Function Address Contact number Email address ONLINE SURVEY The online survey will be hosted by Survey Monkey, an online survey generator and provider (Buchanan Hvizdak, 2009). This will be emailed to Samsungs users and it can also be taken online in several Samsung retail stores. This method of gathering information is now very popular and it provides fast, easy and reliable results. The information from the surveys that are taken will simply be emailed to the researchers who can then compile the results. Before the survey questions will be finalized, a pilot will be done for one day, otaling of about ten surveys. Depending on the results of the survey, the researchers will then edit the questionnaire to better suit the study. The researchers will observe this chance to contact those who have already answered the survey and ask them about what they thought of the current questions and how convenient it was to answer something online. QUESTIONNAIRE GUIDE The questionnaire will involve users and potential users of Samsung phones. Those who have availed of the Galaxy Gear Watch will be generalized as Samsungs current target market. Those who have yet to buy the device, yet are interested will e studied. The questions on the survey will have a mix of closed and open questions, since it is both qualitative and quantitative. The questions will be short enough for the users to want to answer the survey. Also to make the questionnaire more effective, it should be designed in certain way: from general questions to open questions. QUESTIONNAIRE 1. Dou Yes No Maybe, I dont know 2. Do you think this device will benefit your daily life? Yes, a lot No, I dont think so 3. Do you have a Samsung phone? (if no next question) 4. Will you switch to Samsung because of the watches? 5. Do you like the design? . Will you manage to wear it every day? than 2 times Yes 7. Do regularly check recent IT news? Yes, every day No, never 8. From whom did you here about the watch? Online advertisement in Youtube Samsung Website Advertisement in magazine TV ads Once a week/ weekends/ more Friend 9. Do you think this watch will be suitable for everyone? (Kids, adults, elderly people) 10. Which gender will be more interested in this watch? Male Female 11. Do you think it is suitable for any occasions? (Wedding, party in club, business meeting, etc) Yes 12. Will you recommend this watch to your mother? I dont know 3. Will you give this watch as present to your friend? 4. Do you listen to music everyday? 15. Does this watch make music listening experience easier? 16. Will you wear it while doing sports? 17. Do you think Galaxy Gear innovative? 18. Will you wait for the next version? 19. How much are you willing to pay for Smart Watch? 50-150 1 50-250 250-350 20. What is your favorite color? White Black Red Yellow Green Blue 21 . In your opinion, what kind of functions Galaxy Gear should add? Video streaming Social media (Facebook, Twitter) Could be used as USB Other DATA HANDLING AND PROCESSING 1 . Survey Money for data collection Samsung uses a reliable and ethical data collection online provider (Buchanan Hvizdak, 2009). For a small fee each month, Samsung will have access to a customized survey created on this survey host. All information gathered from users and potential users will be collected through this host and emailed to the researchers. 3. Pilot Survey The pilot survey will be done to test the effectiveness of the questionnaires and to receive feedback from users and potential users. The researchers will see if the survey is too long / too short and if the questions are relevant to the study.