Marketing plan- Galaxy gear Essay Example

Marketing plan Marketing plan- Galaxy gear Essay Marketing plan- Galaxy gear Essay RESEARCH PROPOSAL Prepared for: Marketing Manager Subject: Yermegiyayev Azat Samsung Galaxy Gear Technology Company : Fast Furious Table of Contents INTRODUCTION Samsung is a multinational South Korean based conglomerate company that is best known for telecommunications and consumer electronics. It is headquartered in Samsung Town, Seoul. It is currently the largest Korean business conglomerate. Samsung is one of the leading smartphone manufacturers in the world, while also providing a long list of products and services including advertising, hospitality, construction entertainment, communications technology and much more. The company is currently researching new technology that can help users make the most of their smartphones. The aim of the study is to increase productivity and seamlessly incorporate Samsung technology into the everyday lives of users. We are looking in to new technologies that can be used as an accessory to promote the advancement of our smartphones system. Along with this, we want to know and understand the needs of our clients and how they respond to this type of development. This proposal has been prepared as a response to the current smartphone battle. Samsung has released new technology that partners with their latest high- nd smartphone. The Galaxy Note Ill, a successor of the popular Samsung Galaxy Note and Saumsung Galaxy Note II, now comes with a revolutionary new smartwatch that increases the effectivity of the smartphone (Treacy, 2013). The tagline Design Your Life, speaks to the users and potential users in saying that such a piece of technology can help them increase the productivity of their day with the Samsung effectiveness of the new Galaxy Gear Watch by looking into client attitude, awareness and use. This paper will look into the details of the Samsungs understanding of the esearch objectives, methodology, rational, and data processing, reporting as well as timeframe to achieve the results and to better improve the new technology in areas that it needs improvement. SITUATION ANALYSIS Samsung has recognized the new potential for major smartphone accessories as a new potential revenue scheme and understands the need for more research in terms of sales and customer response. This means that the company will have to find out how the public reacts to the release of such technology. This research project will look into the effectiveness of the Galaxy Gear Watch and ee how users accept and utilize this type of technology. The approach of the project will be to approach users who currently own a Galaxy Gear Watch as well as potential users who would like to get their hands on one. This would give the researchers an idea of how users see the watch along with the current appeal of this new technology and how it can help Samsung market future smartphones. The results for this study will provide insight on future demands for like technology of The Galaxy Gear Watch as well as the effectiveness of the device. SAMSUNG GALAXY GEAR WATCH The revolutionary new device called a smartwatch is on the list of things techie individuals are on the look-out for. These stylish and high-performance devices go beyond time keeping, and they have the functionality to help you get through your busy day. They can perform basic tasks that allow them to act as your personal assistant. Smartwatches are seen to take over the mobile world, allowing people to connect with their phone, check messages and so much more without having to take their smartphone out of their bag or their wallet. Samsung announced the release of the Samsung Galaxy Note Ill, shortly after releasing the Galaxy Note II. This model was probably one of the most highly anticipated smartphones to come out of Korea this year. Despite the short nine month interval between releasing new phones, the Note Ill was received very well. It is probably one of the most advanced smartphones in the world as of the moment, with its high speed, amazing display, sleek lines and excellent camera. Many critics have received this particular model well and have praised Samsung for their timing. However, the Samsung Galaxy Note Ill was released with a particular accessory also available. The Samsung Galaxy Gear Watch was marketed as an accessory for the Samsung Galaxy Note Ill. It has been said that the watch makes everyday tasks much easier. Although critics had mixed reviews before the actual release of the watch, no one quite new what to expect from the revolutionary device. Samsung claimed that the device was meant to make smartphone use easier. However, many users and potential users were still skeptical about this. As soon as the Samsung Galaxy Note Ill and the Samsung Galaxy Gear Watch were released, it was only a matter of days, or even hours before tech experts and self-proclaimed critics voiced out their opinions. public. Although a number of buyers did choose to get both the smartphone and the atch, despite the hefty cost of the Galaxy Gear, the return rates were high. Samsung saw an embarrassing return rate of over thirty percent with one in every three customers returning the watch after a few days of use. After short surveys on why they have returned the Galaxy Gear, only limited responses were gathered. Most claimed that it was Just not what they are looking for. Although the public did not like the new smartwatch released by Samsung, the media leaked that it is apparently one of Oprahs favorite devices, as seen on her List of Favorites. Along with a picture of the smartphone and the watch, Oprah says that he watch helps her check her phone discreetly during meetings, without seeming impolite. Very little was said about the watch and its functionality. Looking into the comments made by Oprah can help the researchers safely assume that the functionality of the watch can work for some people who look for that type of feature. However, for the people who have returned the watch, what they are looking for in such a device needs to be determined. The researchers aim to know more about the publics response to the Galaxy Gear watch in order to determine if it was a market failure or not. The results of this study ill help Samsung know if such a device can be a good stream of revenue. Having a like device marketed with a major high-end phone that is highly anticipated is great in theory, however the question is if the product delivered is something that Samsung users and potential users are looking for. The Samsung Galaxy Gear Watch is meant to make the users lives easier by helping them multi-task and go about their day without having to constantly take their phone out. Unfortunately, it seems as if users who have purchased the watch either do not need this feature, or do not know how to fully utilize the device. RESEARCH RATIONALE Along with the research objectives mentioned above, Samsung has also come up with a SWOT analysis for the Samsung Galaxy Gear Watch. This analysis will help researchers put the new type of technology in perspective and see where it is positioned in the market. This can also help researchers determine if such a device is important in developing a new revenue stream for the company. Samsung Galaxy Gear SWOT Analysts STRENGTHS WEAKNESSES Innovative technology Leading Smartphone brand Add on revenue stream Powerful marketing Product cost Small market Release is too soon for new version of Galaxy Note OPPORTUNITIES THREATS Providing something new for users and potential users Basis for future like-products Marketing new smartphones with an added device Competition coming up with new technology Losing the market to different smartphone brand Unwanted/unneeded luxury technology Samsung Galaxy Gear PESTEL analysis Political Political situation is quit stable in US but unfortunately cant say about economical side of US now is at the edge of default, it has a huge threat for all businesses in this country. It is assumed that the credit limit will extended even more. But for how long the government can continue doing this. This uncertainty may threat the businesses, Samsung is not an exception. Also international laws should be considered : INCOTERMS, as the US is in the International trading Convention. Samsung should consider different laws in different states in US. Economic environment The main factor to consider is an unemployment rate, in 2011 unemployment rate in US was 9. 1% in 2013 is 14% it is slightly better than in 2012 when the country was under recession. It is for about 34 million Americans out of work. High unemployment rate definitely affects the consumers confidence which affected the consumer spending. Social-cultural Environment Technological boom has contributed to rise of telecommunication in both business and pleasure aspects. In order to determine primary target groups to sell device for, a company need to measure social aspects such as age, demographics, etc. It will be also helpful to improve or develop a new concept of device. Technological Environment The most important factor is that the cellular network in US. Country sides has a poorer quality of the voice/data transfer but most of the population is concentrated in cities where the cellular networks has almost a 100% coverage and a high quality. Legal For the past few years there were numerous lawsuits: Apple vs Samsung A recent loss to Apple (24august 2012, Apple won wins lawsuit where was awarded for $1 billion). Had a negative effect on the sales of Samsung sales in US. Which affected the companys reputation. Also this factor the sales of Galaxy Gear. Even though that most of the case can be considered as SILLY the cost from those law suits are quit high which affects the speed of the release of new device. Also it makes harder for manufactures to be competitive (increased costs, damage of the brand image). Samsung makes a very broad environmental activities around the world. Has their strategy on following topics: Eco-product- design sustainable products Climate strategy- minimize effect on environment Recycling Take phones for using old details in new phones Sustainable operation- substances BCG MATRIX Market growth Market share Smart watch 3% Sony 2. % 7% We can see that the Galaxy Gear has a very small market share and market growth rate. The same we can say about its closest competitor in smart watch sector (Sony). This can be explained that the product is very new and the product was advertised badly. So customers are not able to see the products all opportunities. By many experts it is estimated that the growth of this ind ustry may increase to the rate as the smartphone industry. It is estimated that by 2018 the smart industry may rise to 9 billion but now it is only 800million-1. billion if the growth rate of the industry will be 9-10% per year. So this explains why Galaxy gear has a small market share and a small market growth. The market is only shaping there is a long way to its maturity. So this shows a high potential of Samsungs products. RESEARCH OBJECTIVES The objectives of this research is to establish the effectiveness and desirability of Samsungs Galaxy Gear towards users and potential users so that the business can: Understand how valuable these new major smartphone accessories are for the organization In terms of sales and a potential revenue system. Understand how valuable these new major smartphone accessories are for the users this will help the researchers understand how the users respond to such technology and how it makes their lives easier. Understand what needs to be improved with the Samsung Galaxy Gear Watch the technology of the Galaxy Gear Watch still has room for improvement. The response of current users in terms of what they wish to see in the atch will be gathered to help researchers understand what users are looking for in this type of technology. Understand how to position and market future like- technologies when releasing a new smartphone this insight will allow researchers to see how the market responds to this new technology and how Samsung can create a new revenue stream from a product like the Galaxy Gear Watch. See Table below for areas of research focus: Fig 1: Areas of focus for Questionnaire Understanding Awareness of the product Are they aware that Samsung has come up with a new smartwatch made exlusively for the Samsung Galaxy Note Ill Smartphone? Have they ever seen in any form of advertising? If so, how many times? How did they hear about the new smartwatch? Will they recognize the device as a Samsung innovation when they see it? Attitude towards the new product Are they interested in owning such a device? Do they like the device in terms of aesthetics? What about the device is most intriguing? Do they believe that such a device can improve their productivity? How do they think this type of technology can improve their lives? Attitude to Samsung as a result of the new product Has the smartwatch device enabled them to know more about what Samsung is about? Do they see Samsung Smartphones differently after the release of the device? Would they consider purchasing future Samsung products if they came with a like device? Attitude to purchasing decision as a result of the new product Are they happy with their purchase? Do they believe that the cost of the product is fair? Would they recommend this new technology to friends and loved ones? Do they feel as if they have fully utilized the technology? Has this smartwatch helped them better function in the day? Does this smartwatch help them increase the effectivity of their smartphone? Did they purchase the smartphone because of the smartwatch? METHODOLOGY AND RATIONALE Samsung specializes in developing new innovative technologies and understands the key considerations to determine the most appropriate research methodology for this project: These include: The dispersed location of the audience Company policy towards engaging in market research such as this Sample set is small, therefore all users and potential users will be able answer all the research questions The users and potential users have a time restriction Therefore, this research will include three types of research: Very important to note that the region was take a US for the research. Because most international IT ompanies demonstrate and realease their products first in US. A success in US market means a lot in general success of the company. Also Us is the one of the biggest consumers in the world. 1 . Secondary Desk Research Once all the information is gathered, a secondary type of research will commence. Using the answers from the surveys, the researcher will look into areas that need awareness and how the users utilize such a product. The focus of the secondary research is also to explore new marketing strategies that can be used in order for people to know more about the new Galaxy Gear Watch. Apart from this, the research ill be used to know more about what can be done in terms of future technology innovations and how well they can be marketed with a new smartphone. 2. Primary Qualitative Research This stage will be seen as a basis for the research. Samsung will need to get initial feedback from users and potential users in order to develop the other areas of the study. This area will greatly improve the quality of the research conducted in terms of secondary and primary research. A small group of users and potential users from one area with different Job functions and occupations will be gathered to represent different groups. This small focus group can provide more insight on the product and let researchers know what needs to be improved when it comes to the technology. The potential users along with the current users will be able to sit-through a short tutorial on how to use the product and fully utilize it so that their productivity throughout the day can be improved. The users will first be asked what they like about the product, and the potential users will be asked if they would want such a product and what they find intriguing about it. They will also be asked why they have yet to purchase the Samsung Galaxy Gear Watch and what causes their reluctance in purchasing such a product. Samsung will have two moderators for this focus group, two members who have been selected for this specific role because of their interview and communication skills. They are most competent in reading into the attitudes of the users so that they can get the best, most accurate and most useful results for this study. 3. Primary Quantitative and Qualitative Mixed Research The primary quantitative and qualitative mixed research approach will be done in the form of a survey. The survey will ask relevant questions to people who are both ware of the new product and those who are not. This will be structured in a way to help us know where to focus on our secondary desk research portion for the study. Samsung has a good client base in the United States, and this particular study will focus on the clients of three different telecommunications stores in a specific area. The survey will only be about 10 15 minutes long where users and potential users will be answering mostly yes or no questions. A pilot testing phase for this will be done to see if the questionnaire is too long or too short. Telephone-based interviews for this research will not be used. However, online urveys will be needed. This will be provided by Survey Monkey, one of the leading online survey providers online (Buchanan Hvizdak, 2009). Samsung will create a short survey on their local website and email customers who are registered on their database. We will only collect the first set of surveys that are submitted and create a cut-off only for research purposes. This is a fast, effective and cost-friendly way to receive feedback from users and potential users. SAMPLE clients, as mentioned above. This particular study will be conducted in one of Samsungs headquarters in the United States. There will be a total of 12 individuals or each focus group discussion and a total of 100 120 respondents for the survey. The researchers believe that this sample size will be broad enough to gather useful information about Samsung Galaxy Gear Watch. The respondents in the survey should represent a particular group which Samsung would like to market to or already is part of Samsungs target audience. Before Samsung does come up with the focus group to identify the few respondents in the discussion, users and potential users will have to submit the following information in order for the researchers to determine if the individuals are a good fit for the study: First Name Last Name Occupation Job Title and Function Address Contact number Email address ONLINE SURVEY The online survey will be hosted by Survey Monkey, an online survey generator and provider (Buchanan Hvizdak, 2009). This will be emailed to Samsungs users and it can also be taken online in several Samsung retail stores. This method of gathering information is now very popular and it provides fast, easy and reliable results. The information from the surveys that are taken will simply be emailed to the researchers who can then compile the results. Before the survey questions will be finalized, a pilot will be done for one day, otaling of about ten surveys. Depending on the results of the survey, the researchers will then edit the questionnaire to better suit the study. The researchers will observe this chance to contact those who have already answered the survey and ask them about what they thought of the current questions and how convenient it was to answer something online. QUESTIONNAIRE GUIDE The questionnaire will involve users and potential users of Samsung phones. Those who have availed of the Galaxy Gear Watch will be generalized as Samsungs current target market. Those who have yet to buy the device, yet are interested will e studied. The questions on the survey will have a mix of closed and open questions, since it is both qualitative and quantitative. The questions will be short enough for the users to want to answer the survey. Also to make the questionnaire more effective, it should be designed in certain way: from general questions to open questions. QUESTIONNAIRE 1. Dou Yes No Maybe, I dont know 2. Do you think this device will benefit your daily life? Yes, a lot No, I dont think so 3. Do you have a Samsung phone? (if no next question) 4. Will you switch to Samsung because of the watches? 5. Do you like the design? . Will you manage to wear it every day? than 2 times Yes 7. Do regularly check recent IT news? Yes, every day No, never 8. From whom did you here about the watch? Online advertisement in Youtube Samsung Website Advertisement in magazine TV ads Once a week/ weekends/ more Friend 9. Do you think this watch will be suitable for everyone? (Kids, adults, elderly people) 10. Which gender will be more interested in this watch? Male Female 11. Do you think it is suitable for any occasions? (Wedding, party in club, business meeting, etc) Yes 12. Will you recommend this watch to your mother? I dont know 3. Will you give this watch as present to your friend? 4. Do you listen to music everyday? 15. Does this watch make music listening experience easier? 16. Will you wear it while doing sports? 17. Do you think Galaxy Gear innovative? 18. Will you wait for the next version? 19. How much are you willing to pay for Smart Watch? 50-150 1 50-250 250-350 20. What is your favorite color? White Black Red Yellow Green Blue 21 . In your opinion, what kind of functions Galaxy Gear should add? Video streaming Social media (Facebook, Twitter) Could be used as USB Other DATA HANDLING AND PROCESSING 1 . Survey Money for data collection Samsung uses a reliable and ethical data collection online provider (Buchanan Hvizdak, 2009). For a small fee each month, Samsung will have access to a customized survey created on this survey host. All information gathered from users and potential users will be collected through this host and emailed to the researchers. 3. Pilot Survey The pilot survey will be done to test the effectiveness of the questionnaires and to receive feedback from users and potential users. The researchers will see if the survey is too long / too short and if the questions are relevant to the study.

Kodak and Fujifilm Research Paper Example | Topics and Well Written Essays - 1500 words - 2

Kodak and Fujifilm - Research Paper Example It was then that he started experimenting and finally developed a camera by the year 1880 based on which the Kodak Company was initiated. Thus cameras and photographic films were the core products that the company offered to the general public with intention to make it a large business (George Eastman, n.d.). The company had also focused sincerely on advertising of their products considering advertising as an important measure of business (George Eastman, n.d.). The core business of Fujifilm is manufacture of photographic film. This company was founded in 1934 and is now a leading company in the world of photography across the globe. With establishment of the company in 1934, the company gradually expanded globally and opened up its branches across different countries in the world (Corporate History n.d.). The fundamental approach that Kodak has been following for managing its operations has been a humanistic approach. Eastman believed that his employees were highly important and hence should be offered with more than just wages. There are four major principles that the company followed from its initial times. These include: Production of mass products at a low cost, Distribution of the products across the globe, Extensive advertising, and Focus on the customer. There have been three policies on which the management of the company has been maintained. These are: (1) Continuous research for development and growth of the company; (2) Well behaving with the employees to make them feel important and part of the company; and (3) Reinvestment of the company’s profits in expansion of the business (Schreiner, 2012, pp.1-3). The management approach at Fujifilm Company is focused on increasing and maximizing the synergies of its employees towards accomplishment of organizational goals. The company focuses on utilizing its human resources

Performance Management as an Important Part of Organization Productivi Essay

Performance Management as an Important Part of Organization Productivity - Essay Example Therefore, the system of performance management generally involves evaluating and developing the skills, behaviours, and the performance of individual employees, generally for ensuring that the organization competes favourably in the market through its high performance. Performance management, therefore, can be used as a measuring and management instrument of employees in the organization. This process mostly benefits the big international companies, and those companies, whose workforce is greatly distributed. As a process, performance management comprises different types of activities aimed at achieving the objective of the general process. These include reward and remuneration for employees, coaching and mentoring of employees, team working, measuring, competencies, and competencies, and personal development plans, among others. Today, performance management is characterized by various changes, as the way it is approached today differs with how the process was approached in the past centuries. The changes in performance management today have contributed to its increased efficiency, and keep helping organizations to retain their high-performing employees. Performance management today is a holistic process, which embraces different processes, and th is is efficient in people management in companies (Kreitner 2008). Armstrong & Baron (2005) note that performance management is not a new process in organizations. This process has lasted for the past seventy years, since its inception in the 1940’s. Initially, managers of companies developed performance management during this period, in order to establish whether the different salaries and remuneration for the employees were justified or not. The difference between performance management of those days, and the performance management today is reflected in the complexity of the process.  Ã‚  

Home Alarm System: An analysis

Home Alarm System: An analysis Home burglaries and property trespassing is a common event; more than forty per one thousand households get robbed yearly. With the introduction of home alarm systems the rates of burglaries have dropped significantly for the past thirty years. Therefore, throughout the semester, we have been working on building a functional home alarm system using PIC microcontroller, a keypad, an LCD display and a magnetic sensor. Household burglary is defined as an illicit entry or attempted entry of a residence which usually involves theft. The illegal entry may be by force, such as breaking a window or slashing a screen, or may be without force by entering through an unlocked door or an open window. As long as the person entering has no legal right to be present in the structure a burglary has occurred. Furthermore, burglary is not only the entry of the house by itself; illegal entry of a garage or any other structure on the premises also represents household burglary. [12] Figure1.Home Burglary Statistics (2008-2011).Washington Post [Photograph].Retrieved from http://homesecurity.net/home-burglary-statistic/ The most common targets are residential houses. Those of them without security systems installed are about three times as likely to be broken into as homes with security systems installed. Moreover, the first place that the robber will search is usually the master bedroom because most people keep their valuables there. The preferred items to be stolen are cash, jewelry, electronic equipment, silver, guns and other items easy to put on the market. [8] Statistics showed that every 14.6 seconds, a burglary takes place in the United States and most of them occur between 10 am and 3 pm. Burglars spend an average of 8 to 12 minutes in your household. The residence owner can take the following safety measures such as: burglars search for homes that appear to be vacant; robbers want to waste no more than sixty seconds breaking into a home. [8] Points of Entry of Burglars: Figure2 .Burglary Facts and Statistics (2008). [Photograph]. Retrieved from http://www.articlesbase.com/home-and-family-articles/burglary-facts-and-statistics-338161.html One survey in Pennsylvania showed that: 81 percent of residential intrusions occur through the first floor. 34 percent of burglars entered through the front door; 23 percent through a first-floor window; 22 percent through the back door; 9 percent through the garage; 4 percent entered through a basement; 4 percent through an unlocked entrance; 2 percent through a storage area; 2 percent entered anywhere on the second floor. [2] Definition of a Home Alarm System: A home alarm system is used as a defensive device to monitor all unwelcome events such as intrusion, glass breaking and mainly to avoid theft. It is also used to alert a user of a possible danger. It focuses on all of the accessible entry points of the house, so that the alarm will sound as soon as the intruder enters. Advantages: The most important advantage of the home alarm system is the security it offers from theft of costly things such as the jewelry, the television set, your pc, cell phones, and etcà ¢Ã¢â€š ¬Ã‚ ¦ causing massive financial problems. In addition, a home alarm system is necessary not just for the material possessions in your home but also increases protection on the family. Furthermore, a burglar may want to break the door of your house while barging in. You also might have to cope with broken windows, smashed furniture and other general damage. Making up for this damage will be expensive not just time wise but also requires great deal of effort since burglars these days are interested in expensive items. They search for important identifications such as your bank statements, passports, and credit cards, essentially whatever they get their hands on. The misuse of these documents will disturb your economic balance. [13] Therefore, it is recommended to install a home alarm system at your pl ace. Disadvantages: One of the main disadvantages and is mainly caused by a malfunction is the generation of a false alarm where it can be triggered accidentally and thus cause unnecessary inconvenience. Moreover, having children might cause a lock of the system by improper insertion of the password. Also, if you failed to insert the password in time, the alarm may be triggered. Some burglars are highly experienced and have the knowledge to disable the alarm, the phone lines, and the electricity leaving you helpless in a critical situation. How Does a Home Alarm System Operate? Sensors are the most vital part of the system; they act like the eyes and ears of a home alarm system by monitoring break in points and interior areas. The typical sensors, which are usually two magnets, are generally installed on doors and windows such that one magnet is connected to the door or window and the other is connected to the door or window frame. When the door or window is opened, one magnet is removed from the surrounding area of the other and the sensor registers that the door has been opened. More advanced home alarm systems may also contain vibration sensors to detect when glass has been broken by measuring the vibrations caused by the breakage. Also, many systems use motion sensors that compute the proximity of a rooms walls by producing infrared beams and measuring the time required for them to bounce back; if a beam comes back sooner than expected, it likely bounced off of a person and the sensor registers motion. [4] When the alarm system is installed, each sensor is registered with the control panel either through wires or wirelessly. The control panel also interfaces with keypads and other input devices used by the home owner to control the system. The control center keeps track of the status of the sensors and reports activity through LCD displays and other output devices. Moreover, when activity takes places, such as the opening of a window, the sensors report the activity to the control center and the center registers that a disturbance has occurred. In managed alarm systems, the control panel also checks the sensors to verify that they are still operational; if a sensor fails to reply, the center alerts the home owner of an out of order sensor. If the home owner activates the alarm system and the control center registers activity in the home, a signal is sent by the control to a buzzer, flashing lights or any other audiovisual alarm element. Types of Alarm Systems: Home burglar alarms normally include the following: Window and door sensors Motion detectors Main control panel Centrally located keypad Exterior security signs Hard-wired or wireless construction These systems are often centrally monitored by a security provider that alerts authorities of break-ins. Some of the more common systems that are included in many homes: Smoke alarm systems include smoke detectors, possibly strobe lights and hearing impaired features for seniors and hearing impaired home owners. Fire alarms include a series of smoke detectors, heat detectors and possibly an in-home sprinkler. One ignored aspect of your home security is your homes built in systems, such as heating and cooling and plumbing. Critical System Alarms include: Cooling and heating alarms have detection and monitoring devices that transmit information about your heating and cooling system often directly to a monitoring company. Flood and water alarm systems monitor your plumbing system where even small leaks can go unnoticed and result in thousands of dollars in repairs. [5] Types of Alarm Sensors: Alarm Sensors are essential elements of your home security system. A wide variety of security alarm sensors and detectors are available for use. It is obvious what most sensors do, so we will only describe the main ones used in a basic system. Contact Sensors: Most burglaries involve doors, either on entry or while leaving the house. So protecting all doors is a must. (Example: magnetic circuit breakers).Door contacts may be hardwired or wireless; hardwired contacts are usually buried in the doorframe, which is less obvious than wireless and are preferable. Window Contacts: Can be hardwired or wireless. Motion Sensors: Its the most essential and common form of protection. Passive infrared sensors: Detect motion by sensing a sudden change in heat. Dual-Tech motion detectors use two different technologies in the same unit: passive infrared and microwave. These devices are designed to avoid false alarms since both technologies must detect motion before setting off the alarm. Photoelectric Sensors: These sensors project a beam of light across a hall or doorway to detect motion and are triggered when a person passing through interrupts the beam. Glass Break Detectors: Usually mounted near windows to detect the specific high frequency sound of glass being shattered. They are usually installed on a wall opposite or adjacent to the protected glass and are effective within about 15 to 25. Smoke and Heat Detectors: Detect smoke and heat. [1] Chapter II: Our Home Alarm System Our Home Alarm System: Our projects main concern was to build a Home Alarm System using a PIC microcontroller. We started off our project by coding the Keypad, then LCD and the final touch was the sensor. We also added two types of buzzers: one to sound the alarm and the other as a key tone buzzer. The final result turned out to be the following: Figure3. Our Home Alarm System Materials Used: Cost: PIC16F877A 7$ 4X4 Keypad 2$ JHD 162A LCD 6$ 6V Alarm Buzzer 0.5$ Key tone Buzzer 0.5$ 4 MEGA Crystal Oscillator 5$ 3 Flashing LEDs 0.1$ 9 Resistors (10Kà ¢Ã¢â‚¬Å¾Ã‚ ¦, 470 à ¢Ã¢â‚¬Å¾Ã‚ ¦, 1Kà ¢Ã¢â‚¬Å¾Ã‚ ¦) 0.1$ 18 Pico Capacitors 1$ Magnetic Sensor 2$ Input Voltage Wires 0.1$ Breadboard 3$ Total Cost: 27.3$ Process of Building: First of all the PIC: PIC is a family of Harvard architecture microcontrollers. The name PIC refers to Peripheral Interface Controller. They are popular with both professional developers and hobbyists alike due to their low cost, wide availability and large user base. The PIC has an overall of 40 pins. These pins include input/output ports such as PORTA, PORTB, PORTC, PORTD, PORTE and two Vdd ports for input voltage. The PIC architecture is characterized by its multiple attributes: Separate code and data spaces (Harvard architecture). A small number of fixed length instructions. Most instructions are single cycle execution, with one delay cycle on branches and skips. All RAM locations function as registers as both source and destination of math and other functions. A hardware stack for storing return addresses. Data space mapped CPU, port, and peripheral registers. The program counter is also mapped into the data space and writable. There is no distinction between memory space and register space because the RAM serves the job of both memory and registers, and it is usually just referred to as the register file. The keypad: This device is used to enter the password selected by the user and to arm or disarm the alarm by selecting the various profiles installed in the system. As you can see from our projects picture we used a 4 x 4 keypad, as instructed by Dr. Ayoubi we started off our project by working on the keypad and testing it on Proteus and on the PIC itself. The design of a 4 x 4 keypad can be approached by either adopting the serial or the parallel concept. The serial concept is tedious in terms of software effort, complex in circuitry and slow in response. However, it requires few interface lines. Meanwhile, the parallel concept on the other hand is less complex in circuitry, less software intensive and faster in response. Its concept also requires more interface lines, that is, 8 plus an interrupt line for a 4 by 4 keypad. [10] Our design for a functional keypad was the usage of an alternation of ports between inputs and outputs which is done by using the TRIS function. We started off by setting the first four ports of PORTB as the inputs and the latter four ports as the outputs. This is done by moving the binary literal 11110000 to the working registers and having the latter four ports pulled down by 10kà ¢Ã¢â‚¬Å¾Ã‚ ¦ resistors. The first four ports are connected to the columns meanwhile the last four are connected to the rows. Moreover, as a justification for this reasoning is the fact that it is required to scan the columns for the pressed key and then scan the rows and the results will be decoded in a decoder telling us which button of the keypad was pressed. The main functionality of the keypad as mentioned earlier is to set the code. The alarm can be armed and disarmed with a standard four digit user code in our case. The master code is a step above a regular user code. It is used to unlock the system, as well as programming or erasing a regular user code. Theoretically it can also be used to bypass some sensors. The default password set during the design, which is also the installation code, is 1234. Most alarm companies use the same installer code for all of their installations, and the vast majority will never give their installer code to a customer, for obvious reasons. LCD (Liquid Crystal Display): An LCD is a thin, flat electronic visual display that uses the light modulating properties of liquid crystals (LCs). They are used in a wide range of applications, including computer monitors, television, instrument panels, etc. They are common in consumer devices such as clocks, watches, calculators, and telephones. Liquid crystal displays (LCDs) offer several advantages over traditional cathode ray tube displays that make them ideal for several applications. Of course, LCDs are flat, and they use only a fraction of the power required by CRTs. They are easier to read and more pleasant to work with for long periods of time than most ordinary video monitors. It also has few disadvantages, such as limited view angle, brightness, and contrast, not to mention high manufacturing cost. As research continues, these limitations are slowly becoming less significant. [6] [11] [14] In our design, we used a 1k resistor to set the contrast at the LCD display. Sensor Used: The sensor used is the typical magnetic switch circuit breaker as shown in the figure below: Figure4. How Burglar Alarms Work. Retrieved from http://home.howstuffworks.com/home-improvement/household-safety/security/burglar-alarm1.html A magnetic sensor is used to detect any changes as well as disturbances in a certain magnetic fields. In addition, when the magnets are separated it means we have an open circuit and when it is closed it acts like a short circuit. When the door is closed, the magnet pulls the metal switch close so the circuit is complete. Then, the current powers the relays electromagnet, so the buzzer circuit stays open. When you move the magnet by opening the door, the spring snaps the switch back into the open position. This cuts off the current and closes the relay, sounding the alarm. [7] Functionality of our system As soon as we connect the 5V power source the alarm greets us with a welcome message displayed on the LCD then asks us to provide the password. Once entered correctly the green LED flashes accepting the code. If the password entered was incorrect the red LED flashes and the system gives you two further chances to enter the correct password. If both remaining attempts failed the system will lock. The only way to unlock the system is by clicking the star key (*) for more than five seconds. This feature should be kept a secret between the user and the company otherwise anyone who knows it can unlock the system and keep trying to hack into it. The keypad should be installed next to the entry door because it is programmed with a time lag, to permit you to exit when leaving, and enter on arriving home, without activating the alarm. We have set a profile that gives you 20 seconds before leaving the house and the alarm starting. By clicking the (A) button on the keypad the counter starts giving you the amount of time to leave the house. If the magnets of the magnetic switch get separated, by the opening of a door or a window (depending on where it is installed), the internal invisible counter gives the user 15 seconds or 3 trials to set the password correctly or the alarm will go off. The alarm will remain firing until the password is set correctly. Furthermore, the option of changing the password is also available. In order to do so insert an incorrect password and the red LED flashes. While it is blinking click on the star button and wait until the yellow LED blinks and the LCD displays INSERT ADMIN PASS. In our system the administrator password is 5678. After inserting the correct administrator password the system will ask you to insert the new password then once again for confirmation. The administrator password however cannot be changed unless we change it in the code and download it again on the chip. Chapter III: Algorithm Design Block Diagrams: Figure5. Block Diagram showing how the system functions Figure6. Block Diagram showing how the keypad functions Proteus: Figure7. Our Design on Proteus Chapter IV: Conclusion References Conclusion: As we have seen in the graph Burglary rates figure7, the alarm system is becoming a must in modern day life in order to protect our valuables and the ones we care about. As we can see from the graph below, the rate of burglary is declining in 1981 that is when technology started evolving greatly and as we can see with time crime kept on decreasing. Figure7.Key Facts at a Glance (2011).Retrieved from http://bjs.ojp.usdoj.gov/content/glance/burg.cfm Figure8.Certified Security Systems (2010). Retrieved from http://certifiedsecuritysystems.com/crime-statistics.aspx In flow chart figure8, alarms are moderately effective (57%), 40% very effective, and 3% not effective as owners say. Alarm owners are very satisfied with price and value of security systems such that 74% excellent and good, 22% just okay, and 4% Poor and Terrible. In conclusion, comparing our cost to the prices on the market we can see that systems cost from 30$ to 200$ depending on the number of sensors, the ground it covers and its specifications. Therefore, we recommend each house owner to buy an alarm system because it is not very expensive and might save you the trouble and the inconvenience and the financial losses caused by a robbery. REFERENCE LIST [1] Alarm SensorsAre Essential and Primary Elements of Your Home Security System (n.d.). Retrieved January 19, 2011 from http://www.home-security-action.co.uk/alarm-sensors.html [2] Burglary Facts and Statistics (2008).Retrieved January 19, 2011, from http://www.articlesbase.com/home-and-family-articles/burglary-facts-and-statistics-338161.html [3] Certified Security Systems (2010). Retrieved January 20, 2011 from http://certifiedsecuritysystems.com/crime-statistics.aspx [4]Evans, K. (n.d.). How Does a Home Alarm System Operate? Retrieved January 18, 2011 from http://www.ehow.com/how-does_4568395_home-alarm-system-operate.html [5] From Burglar Alarms to Fire Alarms (2008-2011). Retrieved January 19, 2011 from http://homesecurity.net/security-alarms/ [6] Gowan, M. (2000). How it Works: LCD Monitors. Retrieved January 20, 2011 from http://www.pcworld.com/article/15112/how_it_works_lcd_monitors.html [7] Harris, T. (n.d.). How Burglar Alarms Work. Retrieved January 20, 2011 from http://home.howstuffworks.com/home-improvement/household-safety/security/burglar-alarm1.html [8] Home Burglary Statistics (2008-2011).Washington Post. Retrieved January, 19, 2011, http://homesecurity.net/home-burglary-statistic/ [9] How Hard Wired Home Alarm Systems Its Add On Components Work! (n.d.). Retrieved January 20, 2011 from http://www.top-home-security-info.com/home-alarm-systems.html [10] Interrupt Driven 44 Keypad (n.d.). Retrieved January 19, 2011 from http://priorartdatabase.com/IPCOM/000005778 [11] Introduction to Liquid Crystal Displays (n.d.). Retrieved January 19, 2011 from http://plc.cwru.edu/tutorial/enhanced/files/lcd/intro.htm [12] Key Facts at a Glance (2011).Retrieved January 19, 2011, from http://bjs.ojp.usdoj.gov/content/glance/burg.cfm [13] Krejcik, R. (2010). Advantages of a Home Alarm System. Retrieved January20, 2011 from http://www.realestateproarticles.com/Art/30563/271/Advantages-of-a-home- alarm-system.html [14] LCD (2011). Retrieved January 20, 2011 from http://www.webopedia.com/TERM/L/LCD.html

Fruit and Calcium Phosphate Ca Essay

Washed, crushed livesnail or kuhol (eggs can also be used)place in a plastic container. Pestle orcrush materials Don’t use hands. Add thesame amount of molasses or Muscovadosugar. Mix sugar in ? container with fishingredients then remaining molasses. Prepare at night to prevent flies frombreeding. Apply directly to thesoil or to the ground, not to the leaves. Keep concoction from direct sunlight. Store in dry coolplace. Cover and keep in a cool place or shadedarea. Drain to extract liquid after 10 to 15days. Transfer liquid into a clean plasticbottles Wait till tiny bubbles disappearbefore sealing the cover before storing. Always leave about ? of bottle empty soIMO can breath. Calcium Phosphate Ca? P(animal bone) Induced flowering, prevent overgrowth. For older plants, it Increase calcium factor on roots and leaves. Calcium Phosphate (Ca? P) is the product which according to the plants’ lifecycle and can be fast? effective. Ca? P is applied when the plants are about to flower. Feed to animals during pregnancy or breeding timeat 200 times dilution. Spray when first flowers comes out. ex: tomato plant , cucumber, eggplant etc. Boil or broil 2 kilos ofanimal bones to separatemeat and fat untilremaining meat to thebone is charcoal blackscrape charred meat andlet it cool. Do not burnthe bone. Ratio 1:10 1 Place bone in a plasticcontainer and pour 5gallons of purecoconut or sugarcanevinegar. Cover for 30days. Filter and used. Keep air tightcontainer. 2 Calcium (eggshell and shells) Strengthen Flowers. Contributes to better utilization of carbohydrates and protein. It is also a major element in forming a cell membrane and enables smooth cell division make fruit hard and sweet. Spray CA on the leaves after the fruits has become large. They prevent overgrowth and get a sweet hard ruit. Add seawater, calcium phosphate or OHN for better taste and aroma of the fruits. It is applied when nitrogen is big. It is the most important ingredients for flowering. Wash and crushedeggshell and take theinside filament or film. Pan fry 2 kilos eggshelluntil brown, set aside andcool. Vinegar first thenpour slowly the eggshells. 1 Wait till the tiny bubbles disappear and stop. Use exact container. Cover and ferment for 20 days. Filter and use keep in airtight container..

Qualitative Research

Introduction/Background In this section of the study, the researcher should explain the rationale for undertaking the work reported on, including what he/she has chosen to do, the reasons for doing it and the background to the study. It should be written in an explanatory style. Thus, the researcher should state what the report is about, the relevant themes and issues, a brief outline of the method of enquiry and also the limits of the research and reasons for them. For instance, in the article titled â€Å"Making Corporate Social Responsibility Work: Do Rural and Community Banks (RCBs) in Ghana Care at All?† by Dr. Henry Kofi Mensah, Dr. Ahmed Agyapong and Dr. Eric Fosu Oteng-Abayie, the background information was perfectly done. The researchers made their intentions clear and known and by this, their concentration was on Rural and Community Banks in Ghana. Also, what other researchers have debated on concerning this topic was made clear by the researchers.Literature ReviewThis part of the research report should focus on a survey of publications (e.g. books, journals, authoritative websites, conference papers, etc.), reporting work that has already been done on the topic of the report. It should only include studies that have direct relevance to the research. A literature review should be written like an essay in a discursive style, with an introduction, main discussion grouped in themes and a conclusion. Then, the researcher should conclude with how the review has informed his/her research, thus things the researcher will be building on and also the gaps he/ she will be filling. For instance, in the article titled â€Å"Making Corporate Social Responsibility Work: Do Rural and Community Banks (RCBs) in Ghana Care at All?† by Dr. Henry Kofi Mensah, Dr. Ahmed Agyapong and Dr. Eric Fosu Oteng-Abayie, the literature review was perfectly done. The researchers of this article grouped their literature review in thematic areas, which include; CSR and Business Operations, The CSR Agenda and the Operations of RCBs and also concluded with the aim to provide justification or otherwise for the investment in CSR and contribute to the growing discourse of CSR and its strategic value for SMEs in emerging economies. Qualitative research Qualitative research refers to â€Å"investigating the features of a market through in-depth research that explores the background and context for decision making†[1].   In another words, this type of research prefers other methods rather than the statistical analysis of data to obtain certain conclusion about the market and aims to research on the behaviour of the customers. There are two types of qualitative research methods.   The first one is depth interviewing.   Depth interviewing refers to one – on – one interviewing as the main tool of finding the customer’s preferences and opinions about a product, a service or a marketing campaign, for example. The second method is group discussions, in which the focus moves from the individual consumer to the group of potential customers[2].   The customers are brought together and discuss a certain product or service, analyzing the strength and weaknesses of that product and proposing ways by which its sales can be increased. In general, qualitative research is used â€Å"when more in depth or perceptual data is required†[3].   This means that, as a marketing tool, qualitative research will be used when attempting to obtain very focused information on consumer behavior an consumer reaction to a certain product or service. The first important advantage of such a marketing tool is the fact that it is very applied and that it is most likely to provide very accurate information in the area it is used.   If you conduct an individual, one-on-one interview with a potential or active client, you will be posing questions so that you will obtain feedback as to the customer’s preference in terms of that product’s characteristics. In this way, the product that will be launched on the market will be more fit for the potential clients, it will bear many of characteristics they need or require.   If the product has already been launched, then this will most likely be corrected following the new evaluations.   Because it will reflect more of the requirements the clients want, the product’s sales are likely to grow as well. Among the disadvantages, we can mention, first of all, the fact that the market is formed of an almost incalculable number of clients and customers, while these methodologies target only a very small number of them.   We may assume that the targeted individuals are not necessarily representative for the entire population and that they will be only be referring to their own preferences rather than those of the entire potential group of consumers. Additionally, we can point towards the very large costs qualitative research implies.   Indeed, being able to perform individual interviews is definitely a task that will mean additional costs for each of the interviews.   The group interview methodology is also costly, as all the participants will need to be paid, while this type of session is likely to take up some time. Quantitative research refers to â€Å"measuring a market and quantifying that measurement with data†[4].   Obviously, compared to qualitative research, this is a much larger perspective, a perspective where the entire market needs to be analyzed.   Additionally, quantitative research will aim to discover and statistically analyze information and data on the market size, market growth rates etc. On the other hand, quantitative research can also be used to evaluate customer preference and decide on customer attitudes and awareness for certain products. The quantitative analysis is based on two essential vectors: data collection and data analysis.   In terms of data collection, this activity will be aimed at gathering data that will help the marketing – related decisions of the company.   Data can be collected in any circumstances, on the street in interviews, through the Internet, on the phone or over the mail etc. On the other hand, this data needs to be interpreted and analyzed so as to provide the necessary reaction from the decision makers.   By interpretation, we will mean that the data will be statistically analyzed, trends and current tendencies will be estimated, all this with the use of different statistical measure and calculations. Obviously, the main advantage of quantitative research is that it give such an ample perspective over the whole market rather than isolated opinions of certain individuals.   On the other hand, the problem is that it often does not incorporate personal opinions, things like customer preference and specific customer behaviour, which would be covered by the qualitative research. In general, it is often recommended that the two different types of analyses are combined so as to reflect best both the market in general and the individual preferences. This way we can ensure that the marketing decision is entirely sustained and supported by relevant data. Bibliography 1. Market research – qualitative research. On the Internet at http://www.tutor2u.net/business/marketing/research_qualitative.asp. Last retrieved on November 15, 2006. 2. Qualitative Market Research. Last retrieved on November 15, 2006 3. Market research – quantitative research. Last retrieved on November 15, 2006.       [1] Market research – qualitative research. On the Internet at http://www.tutor2u.net/business/marketing/research_qualitative.asp. Last retrieved on November 15, 2006. [2] Ibid. [3] Qualitative Market Research. On the Internet at http://www.apmforum.com/emerald/qualitative-market-research.htm. Last retrieved on November 15, 2006 [4] Market research – quantitative research. On the Internet at http://www.tutor2u.net/business/marketing/research_quantiative.asp. Last retrieved on November 15, 2006. Qualitative research Qualitative research refers to â€Å"investigating the features of a market through in-depth research that explores the background and context for decision making†[1].   In another words, this type of research prefers other methods rather than the statistical analysis of data to obtain certain conclusion about the market and aims to research on the behaviour of the customers. There are two types of qualitative research methods.   The first one is depth interviewing.   Depth interviewing refers to one – on – one interviewing as the main tool of finding the customer’s preferences and opinions about a product, a service or a marketing campaign, for example. The second method is group discussions, in which the focus moves from the individual consumer to the group of potential customers[2].   The customers are brought together and discuss a certain product or service, analyzing the strength and weaknesses of that product and proposing ways by which its sales can be increased. In general, qualitative research is used â€Å"when more in depth or perceptual data is required†[3].   This means that, as a marketing tool, qualitative research will be used when attempting to obtain very focused information on consumer behavior an consumer reaction to a certain product or service. The first important advantage of such a marketing tool is the fact that it is very applied and that it is most likely to provide very accurate information in the area it is used.   If you conduct an individual, one-on-one interview with a potential or active client, you will be posing questions so that you will obtain feedback as to the customer’s preference in terms of that product’s characteristics. In this way, the product that will be launched on the market will be more fit for the potential clients, it will bear many of characteristics they need or require.   If the product has already been launched, then this will most likely be corrected following the new evaluations.   Because it will reflect more of the requirements the clients want, the product’s sales are likely to grow as well. Among the disadvantages, we can mention, first of all, the fact that the market is formed of an almost incalculable number of clients and customers, while these methodologies target only a very small number of them.   We may assume that the targeted individuals are not necessarily representative for the entire population and that they will be only be referring to their own preferences rather than those of the entire potential group of consumers. Additionally, we can point towards the very large costs qualitative research implies.   Indeed, being able to perform individual interviews is definitely a task that will mean additional costs for each of the interviews.   The group interview methodology is also costly, as all the participants will need to be paid, while this type of session is likely to take up some time. Quantitative research refers to â€Å"measuring a market and quantifying that measurement with data†[4].   Obviously, compared to qualitative research, this is a much larger perspective, a perspective where the entire market needs to be analyzed.   Additionally, quantitative research will aim to discover and statistically analyze information and data on the market size, market growth rates etc. On the other hand, quantitative research can also be used to evaluate customer preference and decide on customer attitudes and awareness for certain products. The quantitative analysis is based on two essential vectors: data collection and data analysis.   In terms of data collection, this activity will be aimed at gathering data that will help the marketing – related decisions of the company.   Data can be collected in any circumstances, on the street in interviews, through the Internet, on the phone or over the mail etc. On the other hand, this data needs to be interpreted and analyzed so as to provide the necessary reaction from the decision makers.   By interpretation, we will mean that the data will be statistically analyzed, trends and current tendencies will be estimated, all this with the use of different statistical measure and calculations. Obviously, the main advantage of quantitative research is that it give such an ample perspective over the whole market rather than isolated opinions of certain individuals.   On the other hand, the problem is that it often does not incorporate personal opinions, things like customer preference and specific customer behaviour, which would be covered by the qualitative research. In general, it is often recommended that the two different types of analyses are combined so as to reflect best both the market in general and the individual preferences. This way we can ensure that the marketing decision is entirely sustained and supported by relevant data. Bibliography 1. Market research – qualitative research. On the Internet at http://www.tutor2u.net/business/marketing/research_qualitative.asp. Last retrieved on November 15, 2006. 2. Qualitative Market Research. Last retrieved on November 15, 2006 3. Market research – quantitative research. Last retrieved on November 15, 2006.       [1] Market research – qualitative research. On the Internet at http://www.tutor2u.net/business/marketing/research_qualitative.asp. Last retrieved on November 15, 2006. [2] Ibid. [3] Qualitative Market Research. On the Internet at http://www.apmforum.com/emerald/qualitative-market-research.htm. Last retrieved on November 15, 2006 [4] Market research – quantitative research. On the Internet at http://www.tutor2u.net/business/marketing/research_quantiative.asp. Last retrieved on November 15, 2006.

Thomas A Kochan, et al, Healing Togetherthe Labor-Management Partnership at Kaiser Permanente Free Essay Example, 1500 words

Thus, management should be less resistant to partnership and embrace it (Jody 3). The partnership has expanded relations of the labor-management department through the ways I have mentioned above. The workers, as well as committee members of the organization, are happy with the outcome of the partnership as economic losses have reduced with improved efficiency. Lessons learned in the Kaiser Permanente partnership has helped to improve health care delivery. This has been done at a time when the country has a shortfall of nurses and health care providers (Thomas A. K. 3). Should unions be wary of partnership? Unions should not be wary of partnerships as we have seen in the labor-management partnership at KP. Kaiser partnership had covered more than 90,000 employees by 2007 (Thomas K., Robert, Paul 5). This is evidence that the partnership is not just theoretical, but offers real help to the workers that need it. State of the art negotiations was used in three path-breaking agreements to address sensitive issues that are not normally discussed in unions (Amy 7). Different policies continued to be set, which includes work – family relationships. We will write a custom essay sample on Thomas A Kochan, et al, Healing Together:the Labor-Management Partnership at Kaiser Permanente or any topic specifically for you Only $17.96 $11.86/pageorder now The employees were given more time to be with their families i. e. balance between work and home. Introduction to IT equipment in the industry was also addressed and employees given lessons on how to use them and how to incorporate medical records electronically (Jody 3). Why do not governments more actively promote partnership? In the health care industry, power is usually decentralized and doctors have more power in decision making and usually tailor practices in medical care to suit their needs. However, the Kaiser partnership has accomplished many things despite the fact that doctors have more power in making decisions (Amy 7). These changes were however not easy to come across as the doctors, nurses and other health care providers had to feel the need for change for it to occur. Most of the workers had to be highly convinced that a partnership was the best way forward in dealing with their issues. Coming to an agreement on the principles of the partnership was also not easy because everyone had a different opinion on different issues (Amy 7). The government feels that the labor-management unions require strong and progressive leaders who will ensure consistency in the partnership. This is not easily achieved and most unions fail because of it. Another issue is that the union members’ density is declining and this is a big challenge for the leaders and also the government.